Summary
I feel like the title pretty much covers what the book is about.
Thoughts
- Also includes a lot of the standard jargon 10,000 hours 80/20 There are riches in niches, etc.
- The jargon I like:
- 1,000 true fans
Excerpts
The truths
- Everything from pricing to customer loyalty to promotion is in a willing, writers, hands, meaning that you are responsible for your own success
- Just when you think you have it all figured out, things will change
- It is always smarter to focus on strategies, not tactics
- Print isn’t doomed… But it’s function and publishing will change
- There are more gatekeepers than ever!
- Everything has changed… Except for what’s important
The three pass strategy for writing
- First draft write for yourself with the door closed. Say it.
- Second draft revise for readers with the door open. Say what you mean.
- Third draft polish. Say it well.